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CHIC CHAI | PUBLICATION
Classroom Project
Brief
Designing a magazine for a creative publication that blends modern aesthetics with bold storytelling. The project will involve layout design, custom typography, curated photography, and the creation of a media kit to position the magazine as a premium platform for self-expression and innovation.
Magazine
Chic Chai is the perfect blend
Chai, an integral part of life across the nation—from the deserts of Rajasthan to the bustling streets of Mumbai, from call centers to factories—tells stories of connection, culture, and resilience.
Behind every cup of chai—whether served in a disposable plastic cup, an earthen clay pot, or a silver-plated kettle—lies a tale of tradition and identity. Similarly, every piece of clothing carries its own narrative, worn with pride by both wealthy businessmen and hardworking laborers.
Together, chai and fashion weave the story of India in all its beautiful complexity, showcasing its diversity, unity, and ever-evolving culture.
Target Audience
Men aged 25-45 seeking premium, comfortable, and expressive intimate wear.
Promise -Out-of-the-box lingerie that appeals to everyone, but is curated specifically for the male form. Comfort and being in your own skin is all we promote through this line of classy and never seen before initimate wear.
Purpose -To fill the gap in the market where various materials and designs are not used in initimate wear for the male bodies. A new age idea is explored in hope that lingerie becomes a common term, that is not used just for women.
Layout
Media Kit
Scope
Concept Development
Define the narrative blending chai and fashion to reflect India’s cultural diversity and modern identity.
Photography and Art Direction
Conduct photoshoots featuring chai settings and fashion, blending authenticity with style.
Media Kit Development
Design a media kit showcasing the project’s vision, visuals, and collaboration opportunities.
Marketing and Promotion
Create teasers, social media content, and ads to generate buzz and engage the audience.
Visual Design
Use cultural motifs, patterns, and a warm, vibrant color palette to unify the theme.
Content Creation
Research and write stories, interviews, and features connecting chai’s cultural role to fashion’s storytelling.
Layout Design
Create cohesive layouts with balanced text, imagery, and white space for a seamless reading experience.
Typography
Select typefaces reflecting tradition and modernity, ensuring readability and aesthetic appeal.
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