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APEEL | BRAND IDENTITY
Classroom Project
Brief
Designing a logo and identity for a hypothetical brand named Apeel a modern, luxurious men’s undergarment brand centered on
self-expression, inclusivity, and empowerment.
Logo Design
The logo is drawn from the typeface itself, where the letters are stacked vertically while experimenting with letter size. There is a rectangle behind which the letters flow, signifying that it is acceptable to not fit inside a box and also indicating that this brand is out of the box. The logo represents the brand ideologies.
Color Pallet
#B4D234
#B32024
#EC1683
#E1DFD8
#343D97
Target Audience
Men aged 25-45 seeking premium, comfortable, and expressive intimate wear.
Promise -Out-of-the-box lingerie that appeals to everyone, but is curated specifically for the male form. Comfort and being in your own skin is all we promote through this line of classy and never seen before initimate wear.
Purpose -To fill the gap in the market where various materials and designs are not used in initimate wear for the male bodies. A new age idea is explored in hope that lingerie becomes a common term, that is not used just for women.
Scope
Logo Design
Creating a modern, clean, and luxurious logo that reflects the brand's core values of self-expression, inclusivity, and empowerment.
Brand Identity Development
Defining a cohesive visual identity (color palette, typography, and imagery).
Establishing brand guidelines for consistent application across platforms.
Visual Tone and Imagery
“Have customers review you and share what they had to say. Click to edit Defining a consistent visual style for photography, graphics, and content to reflect the brand’s luxurious and empowering essence.and add their testimonial.”
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